On late October, Merchant Technology organized an in-depth one-day learning event for all members of the marketing center. The invited lecturer, Mr. Meng Qingxiang, is a gold medal instructor from Huawei University, a former core member of the Huawei LTC Sales System Implementation Project, and one of the first “Blue Blood Ten Outstanding” in Huawei.

The theme of this training is “Strategy and Marketing,” covering topics such as strategic planning, management optimization, market marketing, and technological innovation. The core purpose is to achieve high-quality, efficient, and long-term stable development goals.

Half a month before the course began, Mr. Meng conducted a “diagnosis” of Merchant Technology, tailoring the course content specifically to the actual situation of Merchant, combining theoretical knowledge with rich industry cases for a vivid and illustrative explanation.

Mr. Meng emphasized that strategic planning should guide R&D innovation, business sales, and brand promotion, creating new growth curves in response to market changes. He also suggested establishing institutional sales processes to enhance existing business sales.

Regarding the institutionalization of sales processes, Mr. Meng believes that establishing an efficient sales process depends on sorting out the customer’s purchasing process and understanding the customer’s purchasing organization.

Mr. Meng also focused on the “Persuasion Volume” theory. This theory emphasizes that in marketing and sales processes, companies should accumulate and enhance the persuasiveness of their products through various means, including understanding and matching the customer’s purchasing process, designing effective sales processes and routines, and enhancing product market share through product packaging, promotion, and brand building.

During the interactive session of the course, Merchant’s Chairman, Jiang Zhizhou, said that no enterprise can grow and develop without learning from the advanced and benchmarks. Merchant Technology should combine learning from the advanced with a specific analysis of its own development stage and the industry attributes it faces, integrate and apply this knowledge, and forge its own path to growth and development.

The industry is rapidly developing, and technology is quickly iterating. Merchants need to learn at work and progress through learning, standing at the forefront of the tide, keeping pace with the times, and striving towards their strategic goals.（END）